Rapport is an emotional bond or friendly relationship between people based on mutual liking, trust, and a sense that they understand and share each other’s concerns.


Why is rapport so important?

The word rapport comes from the French verb rapporter, translated as "to return or bring back." The English dictionary definition is "a sympathetic relationship or understanding." Making a personal connection is the key to success.

Social Networking: not just a buzz word.

Facebook, YouTube, and other social networking and video websites have become a part of our everyday lives, and millions of people use these sites to make friends, stay in touch, and get to know one another better. dealerMouth integrates with these popular tools to build the same kind of fun, friendly, personal connection between your sales and service staff and your customers into the car buying experience. Social marketing is a reality, and we make it easy.

We all want to establish rapport.

Break through the wall. Build a personal relationship with your customers. Easier said than done? We don't think so. The key is to provide your customers with valuable information, resources, and advice, and to use the power of dealerMouth to become trusted, liked and believable.